How much does Heap Analytics cost?

Heap offers a Free tier (5K recorded sessions/month, up to 5K users/month). Paid plans: Plus ($89/mo), Pro ($249/mo), Enterprise (custom). All plans include session recordings, heatmaps, funnels, and retroactive event definitions.

Is Heap cheaper than Hotjar or Fullstory?

Heap ($89-$249/mo) is comparable to Hotjar ($39-$349/mo) and cheaper than Fullstory ($50-$999/mo) for most use cases. Heap's strength is retroactive event tracking without code changes.

What's included in Heap's Free tier?

Heap Free includes: 5K recorded sessions/month, up to 5K users/month, session playback, heatmaps, basic funnel analysis, and event tracking (retroactive). Perfect for small sites or testing.

Do I need to add code to track events with Heap?

No. Heap automatically captures all interactions after you install the JavaScript snippet. You can define events retroactively without code changes. This is a major advantage over Google Analytics or Mixpanel.

What happens if I exceed my session limit?

If you exceed your plan's session limit, Heap pauses recording until the next month. Upgrade to a higher tier to record unlimited sessions. No overage fees, but billing increases with the new plan.

Heap Analytics Pricing 2026

Heap is a session recording and analytics platform that captures user behavior without requiring code changes. Start free with 5K recorded sessions/month, scale to Pro ($249/mo) for unlimited recordings and advanced analytics.

Quick Pricing Summary

Free: 5K recorded sessions/month, up to 5K users
Plus: $89/mo (50K sessions/month)
Pro: $249/mo (unlimited sessions)
Enterprise: Custom pricing (advanced features, SLA)
All tiers include: Session recordings, heatmaps, funnels, retroactive events
No code needed: Automatic event capture, define events retroactively

Heap Analytics Pricing Plans

Plan	Price/mo	Sessions/mo	Key Features
Free	$0	5K	Session recordings, heatmaps, basic funnels, retroactive events, up to 5K users.
Plus	$89	50K	All Free + advanced funnels, user cohorts, alerts, team management, custom properties.
Pro	$249	Unlimited	All Plus + unlimited sessions, advanced segmentation, API access, webhooks, custom integrations.
Enterprise	Custom	Custom	All Pro + SSO, advanced security, dedicated support, SLA, custom data retention.

Heap Cost by Website Size

Website Type	Est. Sessions/mo	Recommended Plan	Monthly Cost
Small site / Blog	0–5K	Free	$0
Growing SaaS / SMB	5K–50K	Plus	$89
Mid-market SaaS / Popular site	50K–500K	Pro	$249
Enterprise / High-traffic site	500K+	Enterprise	$500+

Heap's Unique Advantages

No code required: Automatic event capture. Define events retroactively without engineer involvement. Major advantage over Mixpanel/Amplitude.
Session replay quality: High-quality video playbacks with heatmaps overlayed. Better UX than Fullstory for finding issues.
Retroactive analysis: Create new funnels and cohorts from existing data without waiting for new data collection.
Better than Hotjar for analytics: Hotjar is focused on feedback; Heap is focused on behavioral analytics (opposite goals).
Simpler than Google Analytics 4: 10x easier to understand and get insights from user sessions.