How much does FullStory cost?

FullStory pricing starts at $50/mo for Starter plan (1K sessions/month). Pro plans start around $300-999/mo depending on session volume and features. Enterprise pricing is custom. All paid plans include session replay, error capture, and heatmaps.

Is FullStory more expensive than Hotjar or Heap?

Yes, FullStory ($50-$999+/mo) is typically more expensive than Hotjar ($39-$349/mo) and Heap ($89-$249/mo). FullStory targets enterprise use cases with features like AI anomaly detection, advanced error tracking, and dedicated support, justifying the premium pricing.

What's included in FullStory's Starter plan?

FullStory Starter ($50/mo) includes: 1K sessions/month, session replay and playback, error capture, basic heatmaps, retention for 7 days, and email support. No free tier available.

Does FullStory offer a free trial?

Yes, FullStory offers a 14-day free trial with full feature access. No credit card required to start. After trial, you can upgrade to a paid plan or account is paused (data not deleted).

What features justify FullStory's premium pricing?

FullStory includes: AI-powered anomaly detection, advanced error tracking with stack traces, multi-page session reconstruction, rage click detection, custom events, API access, SSO, advanced security (HIPAA/SOC2), and dedicated account support. These enterprise features differentiate it from cheaper alternatives.

FullStory Pricing 2026

FullStory is a premium digital experience intelligence platform that captures complete user sessions with AI-powered analytics. Targeted at mid-market and enterprise teams, FullStory provides advanced session replay, error tracking, and predictive insights starting at $50/month, with most teams paying $300-$999/month for production-level coverage.

Quick Pricing Summary

Starter: $50/mo (1K sessions/month) — No free tier
Pro (Growth): $300–$999/mo (5K–50K+ sessions/month)
Enterprise: Custom pricing (unlimited, SSO, SLA)
All tiers include: Session replay, error capture, heatmaps, basic AI insights
Key differentiator: AI anomaly detection, rage click scoring, advanced error intelligence

FullStory Pricing Plans

Plan	Price/mo	Sessions/mo	Key Features
Starter	$50	1K	Session replay (7-day retention), basic error capture, heatmaps, email support. Entry-level for testing.
Growth	$300–$500	5K–10K	All Starter + 30-day retention, AI anomaly detection, rage click scoring, advanced error intelligence, API access, priority support.
Pro	$600–$999	25K–50K+	All Growth + 90-day retention, advanced ML insights, custom events, webhooks, SSO, SOC2/HIPAA ready. Typical mid-market plan.
Enterprise	Custom	Unlimited	All Pro + custom retention, dedicated account manager, 24/7 phone support, SLA, custom integrations, on-premise option available.

FullStory Cost by Business Size

Business Type	Est. Sessions/mo	Recommended Plan	Monthly Cost
Startup / Testing	0–1K	Starter	$50
Small SaaS / Indie	1K–5K	Growth (low)	$300
Growth-stage SaaS	5K–10K	Growth (high)	$500
Mid-market SaaS	25K–50K	Pro	$600–$999
Enterprise / Consumer app	100K+	Enterprise	$2K–$5K+

FullStory's Competitive Advantages

AI-powered anomaly detection: Automatically flags unusual user behavior, errors, and rage clicks without manual setup. Competitors (Heap, Hotjar) lack this.
Advanced error intelligence: Native integration with error stacks, breadcrumbs, and reproduction steps. Better than LogRocket for enterprise debugging.
Enterprise security: HIPAA, SOC2 Type II, FedRAMP available. Required for healthcare, finance, and regulated industries. Heap/Hotjar lack these certifications.
Session reconstruction: Captures full user journey across multiple pages/devices. Detects where users get stuck.
Premium support: Dedicated account managers on Pro+ plans. 24/7 phone support for Enterprise. Heap offers async email only.
Pricing transparency: No surprise overages — sessions are metered upfront. Hotjar charges surprise data overage fees; FullStory does not.

⚠️ FullStory Cost Considerations

No free tier: Unlike Heap or Hotjar, FullStory doesn't offer a free plan. $50/mo minimum to get started.
High-traffic sites get expensive fast: At 100K+ sessions/month, you could pay $3K–$5K+/mo. Evaluate Heap ($249/mo unlimited) for comparison.
Minimum commitment: Many enterprise teams are locked into annual contracts at discounted rates. Negotiate if signing long-term.
Data retention costs: Storing 90+ days of session data on Pro+ can add 10–20% to your bill. Heap offers unlimited retention at flat rate.