How much does Mixpanel cost?

Mixpanel is free for unlimited events. Paid plans start at $999/month (Growth tier) and are based on monthly tracked users (MTU). For 100K MTU, Growth tier costs $999/mo. For 1M+ MTU, Pro tier ($2,999/mo+) or custom pricing required.

Is Mixpanel cheaper than Amplitude?

For 100K MTU: Mixpanel Growth $999 vs Amplitude $1,995+. Mixpanel is 50% cheaper at this scale. For very small products (under 10K MTU), both free tiers are equivalent. Amplitude is more generous with free tier (10M events). For enterprise, Amplitude is pricier.

What is Mixpanel's free tier?

Mixpanel Free: Unlimited events, 500 tracked users per month, 30-day retention, basic reporting, segmentation, and funnels. Perfect for small products and testing. No credit card required to start.

What's the difference between Mixpanel Growth and Pro?

Growth ($999/mo): Up to 250K MTU, core analytics, dashboards, API access. Pro ($2,999/mo): 1M+ MTU, advanced features (custom events, retention analysis, advanced exports, higher API limits). Most teams use Growth tier.

How do I control Mixpanel costs?

Mixpanel charges per tracked user (MTU), not per event. To reduce costs: (1) Don't track anonymous users unnecessarily. (2) Sample high-volume events (track 1-in-10). (3) Use Mixpanel's data manager to exclude low-value events. (4) Consider free tier for small products.

Mixpanel Pricing 2026

Mixpanel is a product analytics platform offering event tracking, user segmentation, funnel analysis, and retention insights. Pricing is based on monthly tracked users (MTU) with a generous free tier for early-stage products.

Quick Pricing Summary

Free: $0 (unlimited events, 500 MTU, 30-day retention)
Growth: $999/month (up to 250K MTU, all core analytics features)
Pro: $2,999/month (1M+ MTU, advanced features, priority support)
Enterprise: Custom pricing (unlimited MTU, custom features, dedicated support)
MTU definition: Unique users tracked in a given month
Best for: SaaS products, mobile apps, and websites needing user behavior analytics

Mixpanel Pricing Plans (2026)

Plan	Price	MTU Limit	Key Features
Free	$0	Up to 500	Unlimited events, basic reporting, segmentation, funnels, 30-day retention
Growth	$999/month	Up to 250K	All Free + cohorts, A/B testing, dashboards, API access, 90-day retention
Pro	$2,999/month	Up to 1M	All Growth + custom events, advanced retention, higher API limits, 1-year retention
Enterprise	Custom	Unlimited	All Pro + custom integrations, dedicated support, SLA guarantee

Estimated Monthly Cost by Product Size

Product Stage	Monthly Tracked Users	Mixpanel Plan	Cost
Early stage (MVP)	100–500 MTU	Free	$0
Growth stage	10K–100K MTU	Growth	$999/month
Scale-up	250K–1M MTU	Pro	$2,999/month
Enterprise	1M+ MTU	Enterprise	Custom (typically $5K–50K+/mo)

Mixpanel vs Amplitude Pricing

Feature	Mixpanel	Amplitude
Free tier	500 MTU, unlimited events	10M events/month, unlimited users
Growth tier	$999/mo (up to 250K MTU)	$1,995/mo (up to 500K MTU)
Pro tier	$2,999/mo (up to 1M MTU)	$5,995/mo (up to 2M MTU)
Ease of use	Very user-friendly, great UX	More enterprise-focused, steeper learning curve
Best for	SaaS startups, mobile apps	Enterprise, large apps

Why Use Mixpanel?

Generous free tier: Unlimited events up to 500 MTU. Test for free without credit card.
User-friendly UX: Easiest product analytics tool to learn and use. Funnels and cohorts require no SQL.
Retention analysis: Built-in retention curves and cohort tracking. Understand which users stay vs churn.
A/B testing: Native experiment tracking for conversion optimization.
Affordable for mid-scale: Growth tier ($999/mo) supports up to 250K MTU. Amplitude would cost $1,995+ at the same scale.
Mobile app analytics: First-class mobile SDKs. Tracks iOS and Android native events seamlessly.