Compare current CRM packaging and USD billing terms, not legacy tier names. HubSpot and Salesforce offer limited free entry points; Pipedrive starts with a paid seat after its trial.
Pricing checked September 17, 2026. Annual prices below are monthly equivalents of an annual subscription, not month-to-month charges. Taxes, optional products, usage extensions and implementation can change the invoice.
HubSpot's free CRM is useful for a small starting setup, not a free ten-person sales team. Advanced sales features belong to paid editions, and Marketing Hub, Service Hub and Revenue Hub are not interchangeable with a Sales Hub seat.
| Edition | Published USD pricing | Budgeting context |
|---|---|---|
| Free CRM | $0 | Up to 2 users and 1,000 contacts; no expiration date |
| Starter | Promotional starting price $7/seat/month; $20 reference price displayed | Check promotion eligibility, billing period and renewal terms at checkout; not a permanent universal $7 tariff |
| Professional | From $90/seat/month billed annually; $100 with monthly payments and annual commitment | Sales automation and reporting; required one-time $1,500 onboarding is additional |
| Enterprise | From $150/seat/month | Advanced control and flexibility; required one-time $3,500 onboarding is additional; confirm contract terms with sales |
The official Sales Hub pricing page distinguishes payment cadence from contract commitment. Professional monthly payments do not mean a monthly-cancellable contract. HubSpot Credits and additional hubs can add costs; confirm the required seat types and package rather than reusing old two-, five- or ten-seat minimum assumptions.
HubSpot confirms the current free limits on its free CRM page. Do not carry forward the old unlimited-users or one-million-contacts claims.
The current public ladder is Free Suite, Starter Suite, Pro Suite, Core, Advanced and Max. The previous Enterprise $165, Unlimited $330 and Unlimited+ $500 rows are not the current public buying ladder. This is a packaging change, not a claim that each old edition maps one-to-one to a new name.
| Edition | USD/user/month | Billing and package |
|---|---|---|
| Free Suite | $0 | Free entry package; check its feature and user limits before planning a team rollout |
| Starter Suite | $25 | Billed monthly or annually; lead, contact and opportunity management with suite capabilities |
| Pro Suite | $100 | Billed annually; greater customization, automation, quoting and forecasting |
| Core | $195 | Billed annually; Sales Cloud package with built-in AI, Slack Business+ and Tableau Next |
| Advanced | $395 | Billed annually; enhanced security, additional AI and expanded data capacity |
| Max | $550 | Billed annually; expanded AI/product bundle including Agentforce and 2.75M Flex Credits per organization/year |
Use Salesforce's current Sales pricing and feature matrix for exact entitlements. Agent capabilities, support, credits and other bundled products vary by package. Do not claim all AI is an extra charge or all AI usage is unlimited. Implementation, administration and optional products should be budgeted separately; published list prices are not a negotiated quote.
The current new-customer ladder has four plans. Essential, Advanced, Professional, Power and Enterprise are legacy labels: use your existing account contract when reviewing a renewal, not this new-customer table as an automatic migration map.
| Plan | USD/seat/month billed annually | Annual base cost per seat | Main distinction |
|---|---|---|---|
| Lite | $14 | $168 | Lead, calendar and pipeline management; AI report creation |
| Growth | $39 | $468 | Email sync, automations, nurturing sequences and forecast reports |
| Premium | $59 | $708 | Lead generation, scoring, AI email tools, contracts and enhanced customization |
| Ultimate | $79 | $948 | Additional security, enrichment, sandbox testing and extended phone support |
These are the USD annual-billing figures on Pipedrive's official pricing page, checked September 17. Monthly billing is a separate selector; do not estimate its rates with a blanket 20% uplift. The trial is 14 days, not a permanent free plan.
The official billing guide says subscriptions are charged per seat, including unassigned seats. Annual subscriptions are paid upfront. Add-ons and top-ups can increase cost: LeadBooster, Projects and Smart Docs are included in Premium/Ultimate, while Campaigns and Web Visitors remain additional across the ladder. Usage extensions have their own availability and limits. Currency and location also matter.
These are arithmetic examples, not quotes or equivalent feature bundles. The annual commitment is shown alongside its monthly equivalent. HubSpot's two-user free plan cannot cover all ten users; Salesforce Free Suite is not assumed to satisfy the same paid-team requirements.
| Vendor and selected edition | Monthly equivalent | Annual base licenses | Excluded costs |
|---|---|---|---|
| Pipedrive Lite | $140 | $1,680 | Taxes, add-ons and top-ups |
| Pipedrive Growth | $390 | $4,680 | Taxes, add-ons and top-ups |
| Pipedrive Premium | $590 | $7,080 | Taxes and usage extensions |
| Pipedrive Ultimate | $790 | $9,480 | Taxes and usage extensions |
| Salesforce Starter Suite, annual option | $250 | $3,000 | Implementation and optional services |
| Salesforce Pro Suite | $1,000 | $12,000 | Implementation and optional services |
| Salesforce Core | $1,950 | $23,400 | Implementation and additional usage/products |
| Salesforce Advanced | $3,950 | $47,400 | Implementation and additional usage/products |
| Salesforce Max | $5,500 | $66,000 | Implementation and usage beyond included entitlements |
| HubSpot Sales Hub Professional, annual billing | From $900 | From $10,800 | $1,500 onboarding, taxes, other hubs and additional credits |
| HubSpot Sales Hub Enterprise, annualized illustration | From $1,500 | From $18,000 | $3,500 onboarding, taxes, other hubs and additional credits; confirm quote |
There is no defensible universal “35–50% cheaper at comparable tiers” conclusion: the bundles differ. Start with required capabilities, then compare the actual package, paid-seat count, included usage and implementation quote. HubSpot Starter is excluded from this illustration because a displayed promotional starting price is not a universally applicable ten-seat renewal quote.
| Decision | HubSpot | Salesforce | Pipedrive |
|---|---|---|---|
| Free entry | Free CRM, two users and 1,000 contacts | Free Suite with its own limits | 14-day trial; then a paid plan |
| Sales follow-up and forecasting | Check Professional Sales Hub features | Pro Suite adds quoting and forecasting; verify higher-tier needs | Growth adds nurturing sequences and forecast reports |
| Broader customer platform | Separate hubs and bundles; not all included in Sales Hub | Suites and larger Sales Cloud bundles have different entitlements | Pipeline-focused; optional marketing and other extensions |
| AI budgeting | Included credits and additional usage | Edition-specific AI and credit allowances | Some AI features included by plan; add-ons/top-ups still matter |
Your sales and other customer-facing teams benefit from shared records and connected hubs. Test the limited free entry first, then budget the exact Sales Hub seats, onboarding, other hubs and credits needed. Do not confuse a Starter promotion with Professional pricing.
Your requirements justify its customization, integrations and expanded suite packaging. Smaller teams can evaluate Starter or Pro Suite; Core, Advanced and Max should be compared on their actual entitlements. Budget administration and implementation rather than choosing solely by team size.
Your main need is a sales pipeline with email follow-up and forecasting. Compare Lite with Growth before paying for Premium or Ultimate, then check included add-ons and usage limits. A lower base seat price does not guarantee a lower total cost for every workflow.
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