How much does ActiveCampaign cost?

ActiveCampaign pricing in 2026: Lite ($15/mo, 500 contacts), Plus ($50/mo, 1,500 contacts), Professional ($150/mo, 10K+ contacts), Enterprise (custom). Pricing is per plan, not per contact overage. Email, CRM, and automation included on all tiers.

Is ActiveCampaign cheaper than HubSpot or Mailchimp?

ActiveCampaign ($15-$150/mo) is cheaper than HubSpot CRM ($15-$400/mo with add-ons) and more feature-rich than Mailchimp ($20-$500/mo). ActiveCampaign bundles email + CRM + automation at lower price points, making it ideal for SMBs.

What happens if I exceed my contact limit?

ActiveCampaign does not charge overage fees. If you exceed your plan's contact limit, you simply upgrade to the next tier. No surprise bills. Contacts include all email subscribers, CRM leads, and prospects.

What automation features does ActiveCampaign include?

All ActiveCampaign plans include: email automation (sequences, triggers, tags), lead scoring, sales automation, form builders, conditional logic, and integrations (Shopify, WordPress, Zapier). Professional tier adds SMS and advanced reporting.

Is there a free trial for ActiveCampaign?

ActiveCampaign offers a 14-day free trial (no credit card required) for all plans. You can try the full platform with up to 500 contacts to see if it fits your needs.

ActiveCampaign Pricing 2026

ActiveCampaign is an all-in-one email marketing, CRM, and sales automation platform. Start at $15/mo with email and basic automation, scale to $150+/mo for advanced features. No overage fees for exceeding contact limits.

Quick Pricing Summary

Lite: $15/mo (500 contacts)
Plus: $50/mo (1,500 contacts)
Professional: $150/mo (10K+ contacts)
Enterprise: Custom pricing
All tiers include: Email, CRM, automation, forms, integrations
No overage fees: Upgrade plan if you exceed contacts

ActiveCampaign Pricing Plans

Plan	Price	Contacts	Key Features
Lite	$15/mo	500	Email marketing, basic CRM, automation, forms, integrations.
Plus	$50/mo	1,500	All Lite features + lead scoring, contact tags, advanced segmentation, SMS (limited).
Professional	$150/mo	10K+	All Plus features + SMS, advanced automation, sales automation, custom reporting, webhook API.
Enterprise	Custom	Unlimited	Custom features, dedicated support, SLA, SSO, advanced API, on-premise options available.

ActiveCampaign Cost by Business Size

Business Type	Estimated Contacts	Recommended Plan	Cost/mo
Solopreneur / Startup	0–500	Lite	$15
Small business	500–1,500	Plus	$50
Growing company	1,500–10K	Professional	$150
Enterprise	10K+	Enterprise	$500+

Cost Optimization Tips

Start with Lite ($15/mo): Perfect for testing email + CRM before scaling. No long-term contract required.
Use contact segmentation: Inactive or cold contacts still count toward limits. Regularly clean old contacts to stay within tier.
Leverage automation: Build workflows to reduce manual work and improve ROI on email marketing.
Combine email + CRM: ActiveCampaign bundles both, so you don't need separate tools (unlike HubSpot).
Annual billing discount: Pay annually for 10-20% discount vs monthly billing.