The 10 Biggest SaaS Price Increases of 2024–2026, Ranked

Typeform raised its Basic plan price by 72%, while simultaneously reducing response limits and restructuring what's included at each tier. This is a double hit: pay more, get less per dollar.

Marketing teams using Typeform for lead generation forms often find themselves on Basic — this hike disproportionately affects small teams on the entry plan.

Figma raised prices 67% in June 2025, its largest-ever price increase. The timing was notable: the Adobe acquisition had just collapsed under antitrust pressure, and Figma pivoted toward an independent growth strategy that apparently required more revenue per user.

Design teams at companies using Figma for product design were hit hardest. Most enterprise contracts were grandfathered, but new seats and renewals went to $20.

Retool restructured their Business plan to add a $50/month platform fee on top of per-seat pricing. For teams of any meaningful size, the effective cost increase is substantial — especially for 1-5 seat teams where the platform fee dominates.

This is the classic "platform fee creep" move — a new line item that didn't exist before, now required to access the product.

ClickUp raised the Business plan by 58% in early 2026, bundling "ClickUp Brain" — their AI writing and task automation layer. The irony: ClickUp was previously positioned as the affordable Asana/Monday alternative. After this hike, it's competitively priced against those tools, eroding its main value proposition.

Datadog's Infrastructure monitoring jumped from $15 to $23 per host per month — a 53% increase for Enterprise-tier customers. APM also rose from $31 to $40/host/month (+29%). For teams monitoring dozens of hosts, the annual cost increase is substantial.

The move reflects Datadog's strategy of pushing teams toward higher-tier plans with more features. The per-host, per-module pricing model means costs compound fast: a team with 20 hosts paying for Infrastructure + APM + Logs sees bills exceeding $20,000/year.

Linear raised prices via a tier restructure that eliminated the cheapest plan and pushed most users to a higher-cost tier. "Linear Asks" — an AI feature for ambient context gathering — was the stated reason. Like ClickUp, Linear was previously a developer darling for its clean UX and competitive price. This move changed that calculus.

Cursor, the AI-powered code editor, raised its Pro plan from $20 to $32/month following the SpaceX/xAI acquisition. The increase came with enhanced AI capabilities powered by xAI's Grok models, but the 60% jump caught many developers off guard. For teams standardizing on Cursor, the per-developer cost now exceeds many traditional IDE subscriptions.

The move reflects a broader trend of AI-first tools repricing as they move from growth-at-all-costs to monetization. Developers who adopted Cursor during its affordable growth phase are now facing the reality of AI infrastructure costs being passed through.

Zapier raised the Starter plan by $20/month while simultaneously reducing task limits on lower tiers and introducing "AI Zaps." Operations teams who'd built workflows on Zapier found themselves facing either an immediate price increase or a reduced task allowance.

This pushed many users to evaluate alternatives like Make (Integromat), which has kept pricing stable at $9/month for comparable plans.

Shopify raised their Basic plan by 34% and bundled in POS Lite (point-of-sale hardware support) for all plans. For many small ecommerce businesses using Shopify purely online, this was a forced upsell to hardware infrastructure they don't need.

Transaction fees for non-Shopify Payments users also increased, compounding the cost impact for merchants using third-party payment processors.