| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Free | $0 | $0 | Keyword research, rank tracking (limited) |
| Standard | $99/mo | $74.25/mo (25% off) | Small to mid-size SEO teams |
| Professional | $179/mo | ~$134.25/mo | Growing agencies, competitive analysis |
| Enterprise | Custom pricing | Custom pricing | Large agencies, white-label needs |
| Tool | Starting Price | Annual Cost (Monthly) | Annual Cost (Annual) | Savings vs Monthly |
|---|---|---|---|---|
| Moz Standard | $99/mo | $1,188/year | $891/year | 25% ($297/yr) |
| Ahrefs Lite | $129/mo | $1,548/year | $1,548/year | No discount |
| Semrush Pro | $139.95/mo | $1,679/year | ~$1,344/year | 20% ($335/yr) |
Conclusion: Moz is the budget option at $74.25/mo annual (25% discount). Ahrefs starts $30/mo higher with no discount. Semrush is most expensive but has a 20% annual discount. For teams focused on keyword research and rank tracking, Moz offers the best value.
Moz's core tool. Unlimited monthly searches to evaluate keyword difficulty, search volume, click-through rate (CTR) potential, and opportunity. Perfect for finding low-competition keywords to target.
Technical SEO audit of your website. Identifies on-page optimization issues, broken links, crawl errors, and missing title/meta descriptions. Standard plan includes monthly crawls; Professional includes weekly.
Monitor where your keywords rank in Google. Standard tracks 300 keywords; Professional tracks 1,000. Includes local rank tracking and alerts when rankings change significantly.
Analyze your backlink profile and competitors' links. Moz indexes 500M+ links. Standard plan has limited competitor link data; Professional has full access. Critical for link building strategy.
For multi-location businesses. Manage local listings, monitor reviews across platforms, and track local search rankings. Standard: 5 locations; Professional: 25 locations.
Chrome/Firefox extension that shows SEO metrics while browsing. Premium version shows domain authority, page authority, spam score, and backlink data on any page.
| Usage Level | Moz (Annual) | Ahrefs (Annual) | Moz Savings |
|---|---|---|---|
| Light (1 year) | $891 | $1,548 | Save $657/yr |
| Medium (3 years) | $2,673 | $4,644 | Save $1,971/yr |
| Heavy (5 years) | $4,455 | $7,740 | Save $3,285/yr |
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